Never Made It
Teen Safety Belt Campaign
The new Never Made It campaign encourages teens to wear their seat belts, since teen seat belt usage rates are significantly lower than other Missourians. Sponsored by the Missouri Coalition for Roadway Safety, the campaign features a stong emphasis in fall 2007.
The campaign uses realistic, chilling images coupled with a “never made it” message to convey the potential consequences of not buckling up and what teens will miss out on if they die in a traffic crash because of their failure to simply click their seat belt.
Television Spots
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Radio Spots
- Never Made It - 60 seconds
- Never Made It - 30 seconds
- Never Made It - 30 seconds
- Never Made It - 30 seconds
- Never Made It - 15 seconds
- Never Made It - 10 seconds
Enforcement Messages
Online Messages
- Home From School 300x250
- Home From School 468x60
- Home From School 728x90
- Seventeen 120x600
- Seventeen 160x600
- Seventeen 300x250
- Seventeen 468x60
- Seventeen 728x90
- Yearbook 120x600
- Yearbook 120x90
- Yearbook 160x600
- Yearbook 468x60
- Yearbook 728x90
Posters - 16 x 20
Posters - 24 x 36
PDF Documents - Black and White
Image Files - Black and White
