Another group warranting special attention in the Show-Me Zero plan is pedestrians and other non-motorized road users such as bicyclists and those using personal conveyances (e.g., scooters, segways). Each year, more than 100 pedestrians, bicyclists or other non-motorized road users are killed in Missouri traffic crashes with speed, distraction, and impairment being the primary causes. In addition, a significant portion of pedestrian fatalities in the state involve users who did not begin their trip as a pedestrian. Rather, these individuals exited their vehicle for various reasons and were subsequently struck by a vehicle, often on high-speed roadways. Progress in this area will require increased responsibility and positive behaviors from both drivers and the non-motorized road users.
Featured Program: SGF Yields - Springfield, MO
The SGF Yields campaign aims to initiate a cultural change in Springfield toward being more pedestrian friendly. To encourage this shift, the campaign utilizes two key strategies – education and awareness. These strategies will be used to reach a wide range of Springfield travelers from all walks of life. Learn more about this innovative approach to improving pedestrian safety by visiting the SGF website.