Welcome to the Missouri Coalition for Roadway Safety

The Missouri Coalition for Roadway Safety is a partnership of safety advocates throughout the state who have come together for a common purpose:  to end traffic fatalities and serious injuries on public roadways. Missouri’s Strategic Highway Safety Plan, Show-Me Zero, outlines the state's plan for achieving success by implementing strategies most effective at mitigating the behaviors and issues most commonly associated with fatal and serious injury crashes in Missouri. Zero fatalities is our goal. Anything else is simply unacceptable. 

Registration for Missouri's Highway Safety and Traffic Conference

Registration is open for our 2024 Highway Safety and Traffic conference. Click "Register" to view the agenda and access additional information.

Highway Safety and Traffic Awards

The Missouri Coalition for Roadway Safety is accepting nominations (June 3 - July 28) for individuals, organizations and events to be recognized for their efforts in making our roadways safer, moving Missouri towards zero fatalities. Winners will be recognized at the 2024 Show-Me Zero Conference in Columbia at the end of September. Click below to l...

Does your business have Missouri’s safest drivers?

Now is your chance to take on the Show Me Your Score Safest Driver Challenge and win $10,000! The Missouri business with the safest drivers can win a $10,000 grand prize from AAA Missouri. The business that has the highest/best driving score for all participating employees over the 10-week contest will win the $10,000 grand prize. Show Me Your Scor...

BUPD High School Showdown Results are posted!

Pledge for your School! Winners will be announced by AAA Missouri within 6 weeks of the contest deadline. In the event of a tie of two or more schools, AAA Missouri will notify the schools and determine the winner through a random drawing. AAA Missouri reserves the right to review all contest entries/pledges.

Siddens Bening Hands Free Law Takes Effect

After two years in a row of more than 1,000 fatalities on Missouri’s roadways, Gov. Mike Parson signed the Siddens Bening Hands-Free Law, prohibiting all drivers from using a handheld electronic communication device while driving, effective Monday, Aug. 28. To learn more about the law and what it entails, follow the link below.

Smart Riders

Each year, several children are injured or killed in Missouri car crashes. Educating children on the proper way to use a seat belt and booster seat as well as other road safety tips is necessary to keep our children safe. The Smart Riders program is a fun-filled program designed to teach these valuable lessons.

Show-Me Zero Campaign

A safer Missouri is a better Missouri. This is the heart of Show-Me Zero, a strategic highway safety plan for eliminating fatalities and serious injuries on Missouri roadways. Through a collaborative effort of diverse stakeholders, Show-Me Zero takes a multi-disciplined approach to achieving safer roads through education, public policy, enforcement...

Missouri Coalition For Roadway Safety News

  • Highway Safety Award Nominations Sought

    06/04/2024

    For more information, contact Communications Manager Chris Kelly at 573.751.9257

    JEFFERSON CITY – The Missouri Coalition for Roadway Safety is accepting nominations for individuals, organizations and events to be recognized for their efforts in making...

  • Missouri Roadway Fatalities Dip Slightly in 2023

    02/05/2024

    JEFFERSON CITY – According to preliminary data, 989 fatalities occurred on Missouri roadways in 2023. This is a decrease of 6% when compared to 2022, when there were 1,057 fatalities. This is the first year since 2019 that Missouri has seen a...

2023 Missouri Crash Statistics
Fatalities
991
Not Wearing Seat Belt
64%
As of 12/31/2023 (Preliminary)
*Seat belt stat includes only occupants of vehicles with seat belts
2024 Missouri Crash Statistics
Fatalities
433
Not Wearing Seat Belt
66%
As of 7/7/2024
*Seat belt stat includes only occupants of vehicles with seat belts
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PROGRAM SPOTLIGHT

June Spotlight: SHOW-ME-ZERO Conference

Registration for the 2024 Missouri Highway Safety and Traffic Conference is now open. This year’s conference once again promises to feature a diverse, comprehensive agenda that addresses emphasis areas of the state’s strategic highway safety plan, Show-Me Zero. The conference will feature keynote speakers, including Jessica Cicchino from the Insurance Institute for Highway Safety (IIHS) and the man behind the costume of KC Wolf, Dan Meers. Jessica will discuss how IIHS is pushing vehicle manufacturers to raise the bar on vehicle safety while Dan will motivate attendees in living a life of influence. In between, there will be presentations and workshops on a variety of highway safety and traffic topics, including concurrent tracts for education, enforcement, and engineering. Finally, the exhibit hall will serve to share information about several resources, and highway safety awards will be presented at the luncheon on day 2. Up to 15 hours of PDHs will be available. Visit the website by clicking below and reserve your spot today!