420 DRUG-IMPAIRED DRIVING ENFORCEMENT CAMPAIGN - APRIL 17-20, 2020
4:20, or 4/20 (pronounced four-twenty) is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. (or 16:20 in 24-hour notation) and also refers to cannabis-oriented celebrations that take place on annually on April 20 (which is 4/20 in U.S. form).
The sobering fact is that substance-impaired driving contributed to 8 percent of all 2018 Missouri traffic fatalities. In 2018, 78 people were killed, 142 seriously injured in crashes that involved at least one drug-impaired driver.
Many drug-impaired drivers are under the age of 21. From 2015-2017, there were 38 fatal crashes and 135 serious injury crashes involving a drug-impaired driver <21 in Missouri. There were 53 people killed and 184 seriously injured in these crashes.
Videos on YouTube
420 Drug-Impaired Driving
30 sec (English)
420 Drug-Impaired Driving
30 sec (Spanish)
420 Drug-Impaired Driving
10 sec Bumper (English)
Additional Resources
- Instant Choice Memorial Website
- Ignition Interlock Device Installers
- Missouri's Impaired Driving Strategic Plan
- 2015-2017 Alcohol-Related Fatalities
- MADD Website
- College Drinking Prevention
- Safe and Sober
- Impaired Driver Fatal Crash Locations by Driver Age 2015-2017
- Substance-Impaired Driver Involved Fatal Crash Locations 2016-2018
Related Campaigns
July Impaired Driving Enforcement Campaign
Face it. Driving Impaired Affects Lives. Be smart this Fourth of July.
Holiday Impaired Driving Enforcement Campaign
If you’re planning a special celebration for the holidays, think first about a safe and sober ride home.
Super Bowl Impaired Driving Campaign
If you’re planning a special celebration for the Super Bowl, think first about a safe and sober ride home.