420 Drug-Impaired Driving Enforcement Campaign

420 DRUG-IMPAIRED DRIVING ENFORCEMENT CAMPAIGN - MARCH 15-APRIL 21, 2024

4:20, or 4/20 (pronounced four-twenty) is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. (or 16:20 in 24-hour notation) and also refers to cannabis-oriented celebrations that take place on annually on April 20 (which is 4/20 in U.S. form).

The sobering fact is that drug-impaired driving contributed to 7% of all 2023 Missouri traffic fatalities. In 2023, 73 people were killed and 167 seriously injured in crashes that involved at least one drug-impaired driver. 

Many drug-impaired drivers are under the age of 21. Drug-impaired drivers under the age of 21 were involved in five fatal and thirteen serious injury crashes in 2023. There were eight people killed and twenty-two seriously injured in these crashes.

Stats & Facts
183 People
Were killed in 2023 traffic crashes that involved at least one substance-impaired driver.
755 People
Were seriously injured in 2023 traffic crashes that involved at least one substance-impaired driver.
6 Months
The amount of time you can spend in jail on your first conviction.
$1,000
Amount of money you could be fined on your first conviction.
Substance-Impaired Driving
Year End 2023

Videos on YouTube

420 Drug-Impaired Driving

30 sec (English) 

420 Drug-Impaired Driving

30 sec (Spanish) 

420 Drug-Impaired Driving

10 sec Bumper (English) 

Related Campaigns

Super Bowl Campaign

If you’re planning a special celebration for the Super Bowl, think first about a safe and sober ride home.