420 Drug-Impaired Driving Enforcement Campaign

420 DRUG-IMPAIRED DRIVING ENFORCEMENT CAMPAIGN - MARCH 17 - APRIL 19, 2023

4:20, or 4/20 (pronounced four-twenty) is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. (or 16:20 in 24-hour notation) and also refers to cannabis-oriented celebrations that take place on annually on April 20 (which is 4/20 in U.S. form).

The sobering fact is that drug-impaired driving contributed to 9% of all 2021 Missouri traffic fatalities. In 2021, 94 people were killed and 163 seriously injured in crashes that involved at least one drug-impaired driver. 

Many drug-impaired drivers are under the age of 21. Drug-impaired drivers under the age of 21 were involved in seven fatal and five serious injury crashes in 2021. There were eight people killed and eight seriously injured in these crashes.

Stats & Facts
215 People
Were killed in 2021 traffic crashes that involved at least one substance-impaired driver.
672 People
Were seriously injured in 2021 traffic crashes that involved at least one substance-impaired driver.
6 Months
The amount of time you can spend in jail on your first conviction.
$1,000
Amount of money you could be fined on your first conviction.
Substance-Impaired Driving

Videos on YouTube

420 Drug-Impaired Driving

30 sec (English) 

420 Drug-Impaired Driving

30 sec (Spanish) 

420 Drug-Impaired Driving

10 sec Bumper (English) 

Related Campaigns

Super Bowl Campaign

If you’re planning a special celebration for the Super Bowl, think first about a safe and sober ride home.