Super Bowl Impaired Driving Campaign

Do Away With Bad Decisions.

Bad Decisions are everywhere. If you’re planning a special celebration for the Super Bowl, think first about a safe and sober ride home. Super Bowl safety advertising across Missouri serve as reminders of the importance of choosing a completely sober ride such as a taxi, Lyft or Uber. Law enforcement will be out in full force Super Bowl weekend, cracking down on impaired drivers. Don’t let Bad Decisions define you.

Stats & Facts
213 People
Were killed in 2021 traffic crashes that involved at least one substance-impaired driver.
671 People
Were seriously injured in 2021 traffic crashes that involved at least one substance-impaired driver.
6 Months
The amount of time you can spend in jail on your conviction.
$1,000
Amount of money you could be fined on your second conviction.
Impaired Driving
2021 data is preliminary.

Videos on YouTube

Super Bowl Dance Celebrations

Super Bowl 2018  

Super Bowl Pre-Game

Super Bowl 2018 

Super Bowl Game Day

Super Bowl 2018 

Liam's Story

It is time that we as individuals take responsibility for our actions, and we as a society take action to change the culture of drunk driving. The following video illustrates just that and shows real peoples’ reactions to learning one drunk driving story.

Driver Sober PSA

 Don't let anyone drink and drive. You have the power to save lives.

Download Campaign Materials

Additional Resources

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