Every drive counts. Every fan counts. 

Life is all about celebrating the moments, big and small. If you’re planning a special celebration for the Super Bowl, make sure to include a safe and sober ride home for everyone. Regardless of how the big game ends, we can all win by getting home safe. Simple actions create big celebrations. 

Buckle Up. Phone Down. Slow Down. Drive Sober.

Stats & Facts

991 People
Were killed in 2023 Missouri traffic crashes.
100+ People
Were killed in Missouri traffic crashes involving a distracted driver.
350+ People
Were killed in Missouri traffic crashes involving excessive speed.
180+ People
Were killed in Missouri traffic crashes involving an impaired driver.
Impaired Driving
Year End 2023

Videos on YouTube

Super Bowl Dance Celebrations

Super Bowl 2018  

Super Bowl Pre-Game

Super Bowl 2018 

Super Bowl Game Day

Super Bowl 2018 

Liam's Story

It is time that we as individuals take responsibility for our actions, and we as a society take action to change the culture of drunk driving. The following video illustrates just that and shows real peoples’ reactions to learning one drunk driving story.

Driver Sober PSA

 Don't let anyone drink and drive. You have the power to save lives.

Download Campaign Materials

Additional Resources

Related Campaigns

Spring Impaired Driving Enforcement Campaign

If you’re planning a celebration for March Madness, St. Patrick’s Day, or some other special event, make sure to also plan for a safe and sober ride for any one who needs it. During this campaign, the Missouri Coalition for Roadway Safety will be...

420 Drug-Impaired Driving Enforcement Campaign

4:20, or 4/20 (pronounced four-twenty) is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. (or 16:20 in 24-hour notation) and also refers to cannabis-oriented celebrations that take...