DON’T LET BAD DECISIONS DEFINE YOU
The sobering fact is that substance-impaired driving contributed to 21% of all 2021 Missouri traffic fatalities. In 2021, 215 people were killed and 672 seriously injured in crashes that involved at least one substance-impaired driver.
Many substance-impaired drivers are under the age of 21. From 2019-2021, there were 55 fatal crashes and 127 serious injury crashes involving a substance-impaired driver under the age of 21. There were 63 people killed and 180 seriously injured in these crashes.
Enforcement dates are August 18 through September 4, 2023.
Stats & Facts
Videos on YouTube
If You Feel Different, You Drive Different
2019 :30
If You Feel Different, You Drive Different
2019 :06 Bumper
If You Feel Different, You Drive Different
2019 :30 (Spanish)
Beer Goggles
Tasty Video
Liam's Story
(English)
Liam's Story
(ASL)
Liam's Story
(Spanish)
MSHP Perspective
A Mother's Perspective
A Survivor's Perspective
You Are Not the Only Person on the Road
Talk About Wasted
Talk About Wasted
Download Campaign Materials
- Drive Sober - 2023 Radio Ad
- Drive Sober or Get Pulled Over Radio 2021
- 2019 Drive Sober or Get Pulled Over :30 Radio
- 2018 Drive Sober or Get Pulled Over :30 PSA
- You Are Not the Only Person on the Road
- You Are Not the Only Person on the Road Radio
- Talk About Wasted :15 PSA
- Talk About Wasted :30 Radio
- SEC Roadway Safety PSA
- Driver Sober or Get Pulled Over :15 PSA
- Buzzed PSA
- Drive Sober or Get Pulled Over PDF
- You Just Blew It
- Mugshot Ad
Additional Resources
- Instant of Choice Website
- Ignition Interlock Device Installers
- Missouri's Impaired Driving Strategic Plan
- 2019-2021 Substance-Related Fatalities
- MADD Website
- College Drinking Prevention
- Safe and Sober
- Impaired Driver Fatal Crash Locations by Driver Age 2019-2021
- Substance-Impaired Driver Involved Fatal Crash Locations 2019-2021

Impaired Driving Note
Any person guilty of a second or subsequent intoxication-related traffic offense will be required to install an ignition interlock device on their car before reinstating driving privileges.
Related Campaigns
Youth Alcohol Enforcement Campaign
The legal drinking age is 21. Any person under 21 caught with even a trace of alcohol will have their license suspended.
Many substance-impaired drivers are under the age of 21. From 2017-2019, there were 46 fatal crashes and 110 serious injury...
Holiday Impaired Driving Enforcement Campaign
If you’re planning a special celebration for the holidays, think first about a safe and sober ride home.
Super Bowl Impaired Driving Campaign
If you’re planning a special celebration for the Super Bowl, think first about a safe and sober ride home.